About Company
About Company
Reine Energy is a renewable energy company developing sustainable solutions for environmentally safe power generation. The company operates in remote regions, where reliability, simplicity, and effective visual communication are especially critical.
What was developed as part of the brand system:
— Logo and variations
— Business cards
— Employee ID badges
— Merchandise (jackets, tote bags)
— Branded vehicles
— Posters and billboards
— Social media visuals and story templates
— Logo safe zone and brand guidelines
Reine Energy is a renewable energy company developing sustainable solutions for environmentally safe power generation. The company operates in remote regions, where reliability, simplicity, and effective visual communication are especially critical.
What was developed as part of the brand system:
— Logo and variations
— Business cards
— Employee ID badges
— Merchandise (jackets, tote bags)
— Branded vehicles
— Posters and billboards
— Social media visuals and story templates
— Logo safe zone and brand guidelines
Gear & Identification
Gear & Identification
The logo was inspired by three core elements:
— The purity and symmetry of a lotus flower
— The dynamic movement of wind
— The clarity of sunlight
This combination resulted in a clean and powerful symbol that represents sustainability and energy.
In challenging weather conditions and at high altitudes, employees need functional and protective clothing. I designed an insulated jacket with brand elements that serve two purposes: safety and visual identification.
Additionally:
— Personalized ID badges with clear, legible typography
— Tote bags featuring the logo for events and public use
The logo was inspired by three core elements:
— The purity and symmetry of a lotus flower
— The dynamic movement of wind
— The clarity of sunlight
This combination resulted in a clean and powerful symbol that represents sustainability and energy.
In challenging weather conditions and at high altitudes, employees need functional and protective clothing. I designed an insulated jacket with brand elements that serve two purposes: safety and visual identification.
Additionally:
— Personalized ID badges with clear, legible typography
— Tote bags featuring the logo for events and public use
Brand in Motion
Brand in Motion
To make the brand visible beyond internal use, I developed social media story templates and the design for company vehicles. This helped bring the Reine Energy identity into both urban and rural landscapes.
To make the brand visible beyond internal use, I developed social media story templates and the design for company vehicles. This helped bring the Reine Energy identity into both urban and rural landscapes.
Logo Safe Zone
Logo Safe Zone
To maintain visual integrity, I created a defined clear space around the logo. The spacing (x) is based on the height of the brand’s typography. This ensures the logo remains legible and respected in any layout. This principle is used by leading brands like Tesla and Siemens to maintain consistency and visual clarity across every platform.
To maintain visual integrity, I created a defined clear space around the logo. The spacing (x) is based on the height of the brand’s typography. This ensures the logo remains legible and respected in any layout. This principle is used by leading brands like Tesla and Siemens to maintain consistency and visual clarity across every platform.
Posters & Billboards
Posters & Billboards
The posters were designed for outdoor advertising and presentations, using repetition, bold messaging, and minimalist design. This approach makes the content memorable and positions the brand as confident and focused.
Results:
— Better reach with lower advertising cost
— Easy readability on the move (essential for OOH ads)
— Visual language that stays in people’s minds
The posters were designed for outdoor advertising and presentations, using repetition, bold messaging, and minimalist design. This approach makes the content memorable and positions the brand as confident and focused.
Results:
— Better reach with lower advertising cost
— Easy readability on the move (essential for OOH ads)
— Visual language that stays in people’s minds
Conclusion
Conclusion
Design isn't just about aesthetics. It's about how a brand feels, communicates, and is remembered. A well-executed visual system builds trust, speeds up recognition, and helps a company reduce friction in communication.
This project proves how design can become a practical business tool — shaping perception, supporting internal cohesion, and creating a strong presence in the outside world.
Design isn't just about aesthetics. It's about how a brand feels, communicates, and is remembered. A well-executed visual system builds trust, speeds up recognition, and helps a company reduce friction in communication.
This project proves how design can become a practical business tool — shaping perception, supporting internal cohesion, and creating a strong presence in the outside world.