Branding & Visual Identity for Reydes
Branding & Visual Identity for Reydes
The goal was to create a complete visual identity for Reydes. A rising rock and pop artist from Saint Petersburg. The brand concept had to reflect the artist’s personality, convey the essence of his music, and establish a strong foundation for his creative career.
The goal was to create a complete visual identity for Reydes. A rising rock and pop artist from Saint Petersburg. The brand concept had to reflect the artist’s personality, convey the essence of his music, and establish a strong foundation for his creative career.
Logo Design
Logo Design
The work began with the core element - the logo, destined to become the artist’s visual signature.
It was built around Reydes’ initials and infused with three symbolic elements that define his philosophy:
— The Eye - representing society and a community of like-minded people;
— The Cross - a key spiritual element in his art;
— Minimal geometric forms - reflecting modernity and the character of his sound.
The result is a logo that unites meaning, aesthetics, and individuality - a visual mark that will accompany the artist throughout his journey.
The work began with the core element - the logo, destined to become the artist’s visual signature.
It was built around Reydes’ initials and infused with three symbolic elements that define his philosophy:
— The Eye - representing society and a community of like-minded people;
— The Cross - a key spiritual element in his art;
— Minimal geometric forms - reflecting modernity and the character of his sound.
The result is a logo that unites meaning, aesthetics, and individuality - a visual mark that will accompany the artist throughout his journey.
Tour Branding and Visual System
Tour Branding and Visual System
Next, I developed a full visual system for the upcoming tour and album promotion.
The project included the design of:
— Tickets, wristbands, and merchandise,
— Tour posters and promotional materials,
— Album cover art, illustrated in a custom hand-drawn style.
Each element was designed to maintain a cohesive visual identity — bold, emotional, and unmistakably Reydes.
Next, I developed a full visual system for the upcoming tour and album promotion.
The project included the design of:
— Tickets, wristbands, and merchandise,
— Tour posters and promotional materials,
— Album cover art, illustrated in a custom hand-drawn style.
Each element was designed to maintain a cohesive visual identity — bold, emotional, and unmistakably Reydes.
